The most read blogger in the world is Xu Jinglei, an actress who writes about her pet cats and favorite television series.
Write Jane McCartney and Sophie Yu in Times Online:
"That she is one of the most beautiful film stars in China has certainly not hindered Xu's rise to the top. But it is also the everyday style of her entries, distinguished more by their very ordinariness than by sexy kiss-and-tell tales from her life as a star, that has attracted her huge audience. It is an approach with which many ordinary Chinese feel they can identify, and her blog has become the first to boast 100 million page views."It is not unusual Xu to receive 1,000 responses to a posting about her cats or the difficulties of learning English. Her image as the girl next door, often dressed simply in jeans and T-shirt, enhances her appeal.
More here. And click here for her blog.