With health-care reform as Exhibit A, Steve Benen nails it:
"What does this tell us about the political process? I suspect the moral of the story is pretty straightforward: it pays to lie, blatantly and repeatedly, when launching a campaign against a policy initiative. If proponents ignore your bogus claims, they go uncontested, making it easier to persuade uninformed voters. If proponents challenge your bogus claims, the media will say they've 'lost control of the message.' "A-freaking-men.