The Bush White House treats the message of the day as if it were the only raft in high seas. Hold, cling, don't let go. Their discipline seems not persuasive but panicky.
They think their adherence to spin is sophisticated and ahead of the curve, but it is not. What is sophisticated is to know that the American people have been immersed in media for half a century and know when they're being talked to by robots who got wound up in the spin shop. They are not impressed by rote repetition, cheery insistence or clunky symbolism. They see through it. When you have the president make a big speech and he's standing under the sign that says VICTORY, the American people actually know you're trying to send an unconscious message: Bush equals victory, Bush will bring victory, victory is coming. It's not so much nefarious as corny.
Sunday, December 18, 2005
Quote du Jour
From Wall Street Journal columnist Peggy Noonan in a largely upbeat assessment of the Bush administration's recent conduct of the war in Iraq: