"[S]een in historical perspective, the McCain campaign's strategy against Obama is actually kind of shocking. For years, the recipe for injecting race into a political campaign has been clear. First, invoke the specter of black crime, as Lee Atwater did in 1988 when he vowed to turn murderer Willie Horton into Michael Dukakis' 'running mate.' Second, attack lazy people in the inner city, as Ronald Reagan did in 1976 when he condemned a Chicago 'welfare queen.' Third, bash affirmative action, as the late North Carolina Senator Jesse Helms did in 1990 when he ran an ad showing white hands crumpling a job rejection notice."Historically, this stuff has often worked, even against white candidates considered too solicitous of African-American concerns. And yet this year, with a black man actually running for President, the old recipe has been shelved. John McCain hasn't run ads on crime, welfare or racial preferences. At the gop convention, the subjects barely came up.
"Does that mean race doesn't matter this year? Hardly. It just matters in a different way. In the past, Republicans often used race to make their opponents seem anti-white. In 2008, with their incessant talk about who loves their country and who doesn't, McCain and Palin are doing something different: they're using race to make Obama seem anti-American."
More here.
Photograph by Callie Shell/Aurora for Time magazine
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