Five generations of Philadelphians have snacked on Tastykake pies, cupcakes, donuts and other sweets. My mother would mail me care packages with Tastykakes when I was banging around the
Now word comes that the Tasty Baking Co. may close its original bakery in the Nicetown neighborhood of
I have a better idea. Tastykake ought to just give up. Here's why.
THE TASTE TEST
In junior high school, I would buy a Tastykake lemon pie and a Coke at a mom and pop grocery at the end of my paper route. (The pies cost 11 cents and the Cokes a nickel.) I packed Tastykake chocolate cupcakes or Butterscotch Krimpets in my school lunch. When I worked in
Like a lot of my friends, I’ve become more health conscious in recent years and Tastykakes have not been a part of my diet.
But when I read of the Tasty Baking Co.’s plight, I thought I’d help the home team and eat a Tastykake from time to time.
So I pedaled over to the neighborhood Seven-11 and eyeballed the Tastykake rack. Should I buy a lemon pie? Chocolate cupcakes? Butterscotch Krimpets? Tandy Takes? I settled on a four pack of chocolate mini donuts that, according to the stamp on the wrapper, had been baked only a couple days earlier.
Back home, I poured myself a tall glass of (organic whole) milk and tore open the pack. I was a little disappointed when I broke the first donut in half. I would have needed a micrometer to measure the thickness of the chocolate icing, which was an unappealing dull brown. And there were big air pockets in the yellow cake filling.
Then I took what was my last bite of a Tastykake. Looks were not deceiving. The taste can only be described as chocolate-flavored cardboard.Tastykake indeed.