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Wednesday, February 24, 2010

The Grateful Dead As A Business Model

It is richly ironic that without intending to -- in fact, intending to do just the opposite -- the Grateful Dead embraced a business model that has subsequently been adopted by much of corporate America

That strategic improvisation, including focusing on their most loyal fans and getting way out ahead of the competition in embracing the Internet.

Early on, the Dead established a telephone hotline to alert fans to its touring schedule before public announcements, reserved for them the best seats at each venue, and capped the price of tickets and distributed them through its own mail-order house, which is exactly how I got tickets to the Furthur show reviewed above.

More here.

Image for The Atlantic by Zachariah O'Hora

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