Although a great deal of research has examined the effects of objectification on women's self-perceptions and behavior, empirical research has yet to address how objectifying a woman affects the way she is perceived by others. We hypothesize that focusing on a woman’s appearance will promote reduced perceptions of competence, and also, by virtue of construing the women as an "object," perceptions of the woman as less human. Wefound initial experimental evidence for these hypotheses as a function of objectifying two targets -- Sarah Palin and Angelina Jolie. In addition, focusing on Palin’s appearance reduced intentions to vote for the McCain-Palin ticket prior to the 2008 U.S. Presidential election.
Sorry, men: Baked Lay's are no longer meant for you.Frito-Lay, a division of PepsiCo, is overhauling all of its calorie-conscious snacks to make them appeal to women, including the baked versions of Lay's, Fritos, Ruffles, Doritos, Cheetos and Tostitos;
Smartfood; Flat Earth; and its 100-calorie packages of snacks.
It has researched women's feelings about snacking and guilt to produce new packaging, new flavors and a new ad campaign, all in an effort to get women to eat Frito-Lay snacks.
Women are snacking more than men, but are not eating as many Frito-Lay snacks, said Jill Nykoliation, the president of Juniper Park, the advertising agency that handled the Frito-Lay women’s project. "So if it's, you're snacking two times as much, but you're not snacking with us, why, and what can we do for you?"
That Facebook, Twitter and other online social networks will increase the size of human social groups is an obvious hypothesis, given that they reduce a lot of the friction and cost involved inkeeping in touch with other people. Once you join and gather your "friends" online, you can share in their lives as recorded by photographs, “status updates” and other titbits, and, with your permission, they can share in yours. Additional friends are free, so why not say the more the merrier? But perhaps additional friends are not free. Primatologists call at least some of the things that happen on social networks "grooming." In the wild, grooming is time-consuming and here computerization certainly helps. But keeping track of who to groom -- and why -- demands quite a bit of mental computation. You need to remember who is allied with, hostile to, or lusts after whom, and act accordingly.
If you live in a modern apartment building, you probably hear a little more than you'd like from your neighbours thanks to the "miracle" lightweight materials used toconstruct developments.
Sound travels and it's always the special noises like the occupant of 15C's toilet flushing five times a night or their alarm going off at 4am that you get to enjoy over and over and over again.
If you're really fortunate, however, you live in a flat with just the right acoustics to pipe in the transmissions from the love machine, who lives above, so when they get lucky at midnight, so do you! Then you get to spend the next wide-eyed, half hour praying Casanova hasn't popped Viagra.-- SAM de BRITO
Top photograph by Reuters
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