They Swear It's Australian

You've got to hand it to the Aussies for not mincing words.

The bloody geniuses at country's tourist board have kicked off a posh new US$120 million ad campaign with a TV spot replete with bog standard themes -- dusty outback roads, Abos, scantily-clad sheilas, roos and wallabees, as well as golf, beer and more beer -- that is aimed at its biggest overseas markets. These include the U.S., China, India and Japan.

As stereotypical as the spot may, be campaign's theme is a real corker:

We've switched on the lights.
Turned up the Verdi.
And the champagne's on board . . .

So where the bloody hell are you?

Here's a link to a video of the spot. Methinks the theme is aces and will encourage even more folks to give Australia a burl.